The ABC’s of Real Estate Investing is a book written by Ken McElroy as part of the Rich Dad series. Ken is an official Rich Dad advisor, and has done multiple joint deals with Robert Kiyosaki (famed author of Rich Dad, Poor Dad). Ken has made multiple millions of dollars through his real estate deals.
When I first began reading the book I did not realize that it would be focusing on multifamily (apartment) buildings as rental properties. However as I read through the book I certainly began to see the advantages of this type of Real Estate. If I just purchased 1 of the sort of buildings that Ken suggests, I could become financially independent!
In the first chapter, Ken dispels some of the common myths associated with Real Estate Investing. He clearly explains :
- You don’t have to be wealthy already to begin investing in Real Estate
- You don’t necessarily have to start with small deals – you can jump right in to big deals, and you may actually find it is easier to secure financing!
- You don’t need to be a highly confident person
- You don’t already need contact in the business – they are easy to make
- You don’t need to be a Real Estate expert to get started
Ken then explains why goal-setting is so important. The basic premise is that you need to have a focus. The goal should be quite specific, for example,

“I am going to purchase a 4-plex or 6-plex in the next year that will generate a minimum of $4000 per year in cashflow. The property will be located in [insert neighbourhood] or [insert another neighbourhood] in [insert name of city]“.
In The ABC’s of Real Estate Investing, Ken further explains the process of due diligence. In other words how to examine a property deal to see if it is actually going to be a good investment or not. This section of the book is very detailed and contains some excellent advice. Here you get an insight into the process that Ken McElroy uses to choose properties. Given that his property deals over the last 10 years have an ROI (Return On Investment) of at least 40%, I consider this to be very valuable information!
Elsewhere in the book Ken reveals that the asking price of a property is almost irrelevant! Rather the value of a property is derived from its Net Operating Income (NOI). To calculate the NOI you need to know all the expenses related to the property, and all the income received from rent. When this is multiplied by the capitalization rate for the neighbourhood, you have calculated the true value of the property. In many cases this will not be as close to the asking price as the seller would like, but having performed your due diligence you should be able to show the seller why you came up with the figures you did and negotiate accordingly.
Final words…
This book is quite different from the Weekend Millionaire’s Real Estate Investing Program because it advocates the purchase of multifamily buildings (i.e. apartment complexes). This is the area of Real Estate in which Ken McElroy has been tremendously successful. As a result, some of the advice he gives is the opposite to Mike Summey & Roger Dawson in their book. For example in the Weekend Millionaire’s series, the authors encourage you to stay away from multifamily Real Estate until you have been successfully managing 4 or more single family homes. Ken McElroy promotes jumping right in to the multifamily scene!
I don’t think that either approach is wrong – it really depends on what your goals are. There is certainly more leverage available in apartment buildings, but they can also lose you millions of dollars if you do not perform your due diligence correctly. If you were to follow the process outlined in The ABC’s of Real Estate Investing, then you should be able to get off to as good start!